needed later. The stills pulled for the keybook are numbered with production codes. These are used for promotions, AND used in the making of the promotional material. These are also sent with a synopsis to the other countries where the film is being distributed for them to prepare their posters and promotional material. On the right is an example of the 1934 medium size film Zoo in Budapest featuring Loretta Young. It had 99 stills pulled, numbered and used for promotions. From this would start the trade ads and fan magazine articles. It also started the process of making all the advance advertising material. Then came premier material and then the massive amount of promotional material to be used to market the film throughout the country: pressbooks, insert cards, promos, portraits, heralds, lobby cards in sets, mini lobby cards, jumbo lobby cards, half sheets, window cards, mini window cards, jumbo window cards, 30x40s, 40x60s, one sheets, 2 sheets, 3 sheets, 6 sheets, 12 sheets, 24 sheets, door panels, banners, standees, and sometimes varying sets and several styles. That did not include any oddities such as trolley cards, secondary printers, and local or regional production. Here are just a few of the larger posters from King Kong shown in the pressbook to order. Rereleases were a MAJOR source of income for the studios because there were no production costs involved, only new promotional material. But, when you rereleased OR renamed the film, you had to do MANY OF THOSE SIZES OVER AGAIN. So, most films were re-released numerous times. Many releases would also have to deal with varying sizes of: awards issues (for local, regional, national, international or festival awards), anniversary issues, combo issues, duotone, limited editions, military issues, strikes, review issues, roadshow, serials, shorts, stock and semi-stock issues, etc.