b'That should prove that "Tenderloin" is a picture that you don\'t want to miss. It is one of Dolores Costello\'s best vehicles, and she is seen to rare advantage. I hope all of you will see, hear and [illegible] "Tenderloin" - I thank you.**Crafton,Donald.The Talkies: American Cinema\'s Transition to Sound, 1926-1931 Volume 4 of History of the American Cinema, University of California Press, 1999.This is trailer 2420 from the Warner Brothers archive. You can see why NSS was able to regain the exclusive control of trailers. Herbert Cruikshank wrote in the Motion Picture column about the 1928 film The Terror, stated, "These \'Coming Next Week\' reels are called trailers. Warner Brothers has introduced the talking trailer." Even though they were moved to be presented BEFORE the feature film, the name stuck.Besides the sound craze for the film industry, this also produced a sound TRAILER craze as well.NSS quickly set up sound facilities and ushered in a complete dominance in the production of sound trailers that would last until the mid-1960s. However, the increased demand on NSS created a tremendous control issue. To address this problem, NSS created a simple control system that would have a MAJOR impact on the movie poster industry for the next 60 years. Sound gave a much-needed boost to the film industry. But as studios expanded their distribution, it also expanded their overhead. Most films of that time stayed on the market for 1to 2 years or longer, starting with studio theaters in major cities, then to A theaters, regular theaters, AND neighbor-hood theaters.Then, film canisters and posters would be sent by bus or train around the countryside from one small town to the next.'