b'FALL OF THE (NSS) EMPIRE1970-2000During the 1960s, NSS had been dominant in the industry, but there were several signs of problems coming. Besides the sudden emergence of multiple screens popping up at theaters, another problem was also rising. Andrew Kuehn, who had been trained at NSS, went to work for MGM. In 1967, he broke off to form Kaleidoscope and basically revolutionized the trailer industry.This took a major bite out of the trailer business that had been an anchor for NSS.The board at NSS could see rapid changes going on. They made another brilliant move in 1969 that actually kept them more up to what those changes were. They purchased National Theatre Supply Co. which was the largest supplier of theatre projectors and sound equipment. This gave them an inside track on the direction of theatres.The transformation of the cinema industry of the 1970s was like someone switched on the light. Suddenly, the race was on to see how many screens could be controlled under one roof: 4-plex, 6-plex, 8-plex, etc. Multiscreen theaters became the rage and every major city had to have them. Each new multiplex that popped up reduced the amount of posters that were used to advertise. While the lobbies were a little larger, by the time you put up a poster for each screen and one for the next feature coming, very little room was left for all the other variety of sizesespecially for numerous titles.RETREATOrders drastically fell off, but that was just the beginning of the problems. They could simply adjust the number of posters printed. The problem was that they were under contract to stock EVERY SIZE whether it was used or not to every major movie studio. So, if no one used a 30x40 any more, it didnt matter, they had to print and keep them in stock for their entire regionjust in case. Designing, printing, storage and labor mounted up rapidly.'